Mohan Meakin Eyes Mineral Water Comeback -

ohan Meakin, maker of the world's largest-selling dark rum,Old Monk, plans to expand its non-alcoholic division, with a comeback into mineral water with its brand, Golden Eagle.Golden Eagle was first launched 12 years ago, but the Ghaziabad-headquartered company stopped marketing the product a few years ago, to focus totally on its alcoholic division.The decision to relaunch the brand, said company executives, is linked to the 20-per cent growth of the mineral/bottled water market in the country.Vinay Mohan, the company's director, said, "We are planning to re-launch our mineral water brand soon. We believe that there is space in the market for the product." He declined to give specific details on the proposed launch. Mohan Meakin's non-alcoholic division consists of products such as corn flakes, wheat porridge, wheat flakes, wheat dalia, brewed vinegar and apple juice. The division currently gives the company under 10 per cent of its revenues. The total sales of the company last year was Rs 480 crore (Rs 4.8 billion).The re-launch of Mohan Meakin's mineral water is likely to push sales of its Golden Eagle beer brand, market experts say. Industry estimates put the number of bottled water brands in India at 1,800.Most of these are small, regional brands.There are also surrogates of alcohol brands such as Kingfisher and Haywards.But

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